Once you have your site or lead capture page in place you need to buy some traffic. What the heck is traffic right? Traffic is the industry word for people who visit websites. For example, when you go to Facebook, you are counted and referred to as “traffic” Traffic is very valuable, in fact Facebook make all their income from selling you and your information to advertisers. So does Google.
Networking, as it used to be called, is a pretty thankless task. The conventional approach to networking was to start with the network of friends and colleagues that you already have; friends and family, your existing clients, your contacts at the squash club and so on. Most people feel uncomfortable pitching to friends and family, unless you have an unbeatable idea or concept, but if that was the case, then lead generation would not be a problem