One of the most effective ways to drive traffic to a lead capture page is to purchase Pay Per Click (PPC) advertising from search engines. While that has worked, there are two drawbacks to that: 1) Google isn’t interested in providing PPC ads for home business opportunities, especially when traffic is not directed to a unique lead capture page, and B) PPC advertising can be expensive. Our research shows that you’ll have to spend between $2.50 to $9.00 PER CLICK at a search engine just to get any sort of volume of targeted traffic to your lead capture page.
D&B Hoovers receives mostly positive reviews for the quality of data, Salesforce integration, and the advanced search features. It also is highly regarded for the number of business contacts available, and for the ability to define a geographic radius (within 50 miles of a ZIP code, for example). Many users, however, commented that the data is outdated and in need of updating, and that customer service was disappointing.
I give you two great suggestions AND a really easy script inside the below video but I really want to stress that MOST people buy MLM Leads with the wrong expectation. They think they should be lay down sales and that is just not the case typically. You still need to bone up on our closing and communication skills as well as your follow up skills. Don’t just make one call and expect that to be it, in the video I suggest a long term follow up strategy that some of you would REALLY get more sales if you implemented.
Pay Per Click or PPC can be very effective in the right hands. If you do it the wrong way it can be a fast track to financial ruin. Unlike Facebook Ads where you can see how effective your ads are within minutes, Google AdWords are much less responsive and you can use up a lot of cash before you hit the winning combination. Concentrate on being very focused and specific. If you are not, you will get lots of clicks on an ad which sounds right, but results in low conversion rates when people find that it’s not exactly what they are looking for.
Working with your various leads should get you somewhere, or else you need to rethink your plans. If you find that engagement is still low after you try yourself to get leads that turn into paying ones, you should just buckle down and study on what you’re doing more. Anyone that wants to be successful has to alter what they are doing so that they can get more from the people they are working with. You really need to get this underway or else it’s going to end in you wasting time with leads that won’t pay off.