Data from D&B Hoovers comes straight from the D&B database, which is considered one of the most reliable sources of business intelligence, especially for mid- to large-sized businesses. D&B Hoovers doesn’t re-verify information at purchase like UpLead, but is generally considered to be reliable, as the D&B database is updated over five million times per day and is the primary source that other services often use for verification.
One of the most powerful aspects of Sales Navigator for generating leads is the advanced search feature that allows you to filter profiles by industry, title, company, geographic location, and more. While the search capability is not as comprehensive as what you can do with D&B Hoovers, users can search the entire LinkedIn network to identify the leads that best fit their target customer and find decision-makers to connect with directly.
The sales lead component of D&B Hoovers includes information on over 120 million business records covering over 1,000 industries in 190 countries, making it more comprehensive than any other option on this list. It provides the most robust list segmentation capabilities and is ideal for fine-tuned searching within geographic territories. D&B Hoover also offers seamless lead integration with many CRMs, though they aren’t listed on the website.
Salesfully has a simple-to-use search feature that allows users to apply filters based on job title, location, industry, company name, company size, revenue, and more. The search feature allows users to preview their list before exporting and get an idea of which contacts they’ll be downloading. In addition, after reviewing their results, users can add additional filters to fine-tune their list of leads.
Leads should come in the form of people that are likely to work with you. When you get leads for free, they may not be targeted. That’s okay though, you can target these people yourself, and it’s free to do if you’re willing to put some time into learning marketing. Don’t just get a logo slapped together and act like you’re an awesome company with all kinds of things you don’t really have in place. However, you can work with leads that you target by learning to make a splash in places like review websites and other places people read more about companies.