One of the unique features of Sales Navigator is that it allows users to directly contact prospects using LinkedIn’s InMail feature. This allows users to send messages to prospects they aren’t already connected to on LinkedIn and see when recipients have read their email. You’re allowed you to send 20 InMail messages per month to reach new prospects directly on LinkedIn. The Team plan allows you to send an additional 10 InMail messages per month.
The kinds of leads that you are likely to get for free are ones that have been gathered in a scatterspray way – they could be poorly targeted, or in some cases even people who have not opted in at all. If you contact leads like this, then you will be putting your brand at risk, because you could end up in trouble with your web hosting provider, or the law, for unsolicited marketing. Alternatively, you could end up contacting people who might otherwise have converted, but who come to view your brand as a spammer because of the way the initial contact was made.
These are some fantastic opportunities and I can definitely see why some of these would make great businesses for entrepreneurs. After all, something like a distributorship or network marketing service can really benefit from what entrepreneurs can bring them. They need someone with a strong leadership and a strong sense of what they’re doing in order to do the work that they need to do.
One of the most effective ways to drive traffic to a lead capture page is to purchase Pay Per Click (PPC) advertising from search engines. While that has worked, there are two drawbacks to that: 1) Google isn’t interested in providing PPC ads for home business opportunities, especially when traffic is not directed to a unique lead capture page, and B) PPC advertising can be expensive. Our research shows that you’ll have to spend between $2.50 to $9.00 PER CLICK at a search engine just to get any sort of volume of targeted traffic to your lead capture page.
There are a variety of ways to generate web traffic for your mlm lead capture page. You can create Facebook posts, write Craigslist ads, newspaper ads, fliers, write blog articles, write ezine articles, post Twitter links, send email broadcasts or refer friends and family and direct them to your lead capture page. Unfortunately these methods can take considerable time without much in the way of mlm lead generation.
It’s estimated that in under 2 years almost 90% of web traffic by volume will be video. If you have the skills, or can hire a good SEO specialist, it is possible to rank a sales video on Page 1 of Google with relative ease depending on how competitive your niche is. Put a visible call to action in the title which appears in the search engine results page, and link the YouTube video through to your web site and with luck you should have a nice flow of leads as long as your video is listed on Page 1.
Unlike UpLead or LinkedIn Sales Navigator, Salesfully does not directly integrate with any CRM software, meaning that users have to first export to a CRM and then import the file into the software. Salesfully also lacks the ability to make connections between leads to recommend additional prospects that may be a good fit based on your current customer base, like Sales Navigator.
Once you have your site or lead capture page in place you need to buy some traffic. What the heck is traffic right? Traffic is the industry word for people who visit websites. For example, when you go to Facebook, you are counted and referred to as “traffic” Traffic is very valuable, in fact Facebook make all their income from selling you and your information to advertisers. So does Google.
Leads should come in the form of people that are likely to work with you. When you get leads for free, they may not be targeted. That’s okay though, you can target these people yourself, and it’s free to do if you’re willing to put some time into learning marketing. Don’t just get a logo slapped together and act like you’re an awesome company with all kinds of things you don’t really have in place. However, you can work with leads that you target by learning to make a splash in places like review websites and other places people read more about companies.