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Perhaps the only real way to reach free leads is to network with other, more experienced marketers, and perhaps get them to share their lists as a way to get you off the ground. With this, you aren’t really getting free leads as such – more leads at no up-front cost. The other marketers will usually expect that you will send commission to them for the sales that you make.
FindEmails has a simple search tool that allows users to find prospects based on their company and job title. For example, users can search for “managers at Microsoft” or “VP at General Motors.” Unlike other options, FindEmails deducts credits when you conduct a search, not just when you download or export prospects. FindEmails is also simple to use, but is far less advanced in terms of search filters compared to D&B Hoovers, Salesfully, or UpLead.
Users like access to the LinkedIn network through search filters to identify decision-makers at specific companies. Users also like that it allows you to reach out through InMail, which is more likely to create engagement than other types of communication like email or cold calls. Some users said that company names are sometimes misspelled and the filters don’t always work correctly. To read in-depth user reviews, visit our Sales Navigator reviews page.
D&B Hoovers offers the most advanced search features of any of the options we reviewed, allowing users to search by industry code, geographic location radius, and even variables like IPO status and underwriter. While the search interface is not as modern as other options, it provides the most filters to conduct detailed searches, and many of the other services depend on D&B to verify their contact information.
Pay Per Click or PPC can be very effective in the right hands. If you do it the wrong way it can be a fast track to financial ruin. Unlike Facebook Ads where you can see how effective your ads are within minutes, Google AdWords are much less responsive and you can use up a lot of cash before you hit the winning combination. Concentrate on being very focused and specific. If you are not, you will get lots of clicks on an ad which sounds right, but results in low conversion rates when people find that it’s not exactly what they are looking for.
As a last resort, you could try cold calling by phone. This is probably the most depressing and soul destroying activity on the planet. Even if you get past the usual questions such as ‘If you’re selling something – I’m not interested’ and ‘How did you get my number?’ you need a really slick and professional script and the ability to recognize and avoid lonely old ladies who just want to interact with someone, anyone, in fact.