Pay Per Click or PPC can be very effective in the right hands. If you do it the wrong way it can be a fast track to financial ruin. Unlike Facebook Ads where you can see how effective your ads are within minutes, Google AdWords are much less responsive and you can use up a lot of cash before you hit the winning combination. Concentrate on being very focused and specific. If you are not, you will get lots of clicks on an ad which sounds right, but results in low conversion rates when people find that it’s not exactly what they are looking for.
Salesfully is a simple lead database that offers both B2B and consumer leads for a low monthly price of $29. While it lacks direct CRM integration, Salesfully does not limit the number of leads you can download each month. It also offers a simple search interface with a real-time update of the number of leads that fit your search profile. Salesfully is especially useful for B2B sales teams that are looking for an affordable place to access large numbers of business leads.
As a last resort, you could try cold calling by phone. This is probably the most depressing and soul destroying activity on the planet. Even if you get past the usual questions such as ‘If you’re selling something – I’m not interested’ and ‘How did you get my number?’ you need a really slick and professional script and the ability to recognize and avoid lonely old ladies who just want to interact with someone, anyone, in fact.
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