Before you start trying to generate more leads, make sure you know who you're trying to reach and where you might be able to find them—physically or virtually. First, identify the need or want that your product or service can address. For instance, joining your direct sales business can help a person fulfill a need for more income. Perhaps the wellness products you sell can help people meet their desire to stay healthy.
One of the unique features of Sales Navigator is that it allows users to directly contact prospects using LinkedIn’s InMail feature. This allows users to send messages to prospects they aren’t already connected to on LinkedIn and see when recipients have read their email. You’re allowed you to send 20 InMail messages per month to reach new prospects directly on LinkedIn. The Team plan allows you to send an additional 10 InMail messages per month.
Use social media. Posts asking people to join your team won't likely produce results, but if you're clever, you can use social media to generate interest in your business and possible leads. For example, if you sell weight-loss products, you can promote before and after pictures on Pinterest or Instagram. If you sell makeup, you can post tutorials on YouTube that you share across social sites.
Data from D&B Hoovers comes straight from the D&B database, which is considered one of the most reliable sources of business intelligence, especially for mid- to large-sized businesses. D&B Hoovers doesn’t re-verify information at purchase like UpLead, but is generally considered to be reliable, as the D&B database is updated over five million times per day and is the primary source that other services often use for verification.
D&B Hoovers receives mostly positive reviews for the quality of data, Salesforce integration, and the advanced search features. It also is highly regarded for the number of business contacts available, and for the ability to define a geographic radius (within 50 miles of a ZIP code, for example). Many users, however, commented that the data is outdated and in need of updating, and that customer service was disappointing.
Users like access to the LinkedIn network through search filters to identify decision-makers at specific companies. Users also like that it allows you to reach out through InMail, which is more likely to create engagement than other types of communication like email or cold calls. Some users said that company names are sometimes misspelled and the filters don’t always work correctly. To read in-depth user reviews, visit our Sales Navigator reviews page.