D&B Hoovers offers the ability to buy verified leads and is powered by the Dun & Bradstreet database, the industry’s leading business intelligence service. Users are able to conduct advanced searches based on location and location radius, SIC codes, industry, revenue, and even variables like IPO status, legal entity, and fiscal year. This makes it the best for teams that need robust search filtering to identify territory-based B2B leads.
Businesses use a variety of forms of lead generation to fill their sales funnel, from prospecting on social media networks to purchasing targeted lists of accurate and up-to-date contact information. To help, we identified the top business lead sources and looked at how easy it is to identify leads and move them into a customer relationship management (CRM) software. Finally, we considered the overall cost of purchasing leads, whether individually, in bulk, or as a subscription service.
One of the most powerful aspects of Sales Navigator for generating leads is the advanced search feature that allows you to filter profiles by industry, title, company, geographic location, and more. While the search capability is not as comprehensive as what you can do with D&B Hoovers, users can search the entire LinkedIn network to identify the leads that best fit their target customer and find decision-makers to connect with directly.
One of the unique features of Sales Navigator is that it allows users to directly contact prospects using LinkedIn’s InMail feature. This allows users to send messages to prospects they aren’t already connected to on LinkedIn and see when recipients have read their email. You’re allowed you to send 20 InMail messages per month to reach new prospects directly on LinkedIn. The Team plan allows you to send an additional 10 InMail messages per month.
Leads should come in the form of people that are likely to work with you. When you get leads for free, they may not be targeted. That’s okay though, you can target these people yourself, and it’s free to do if you’re willing to put some time into learning marketing. Don’t just get a logo slapped together and act like you’re an awesome company with all kinds of things you don’t really have in place. However, you can work with leads that you target by learning to make a splash in places like review websites and other places people read more about companies.
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