The kinds of leads that you are likely to get for free are ones that have been gathered in a scatterspray way – they could be poorly targeted, or in some cases even people who have not opted in at all. If you contact leads like this, then you will be putting your brand at risk, because you could end up in trouble with your web hosting provider, or the law, for unsolicited marketing. Alternatively, you could end up contacting  people who might otherwise have converted, but who come to view your brand as a spammer because of the way the initial contact was made.
Lusha is available for an additional cost as a Salesforce native app, which seamlessly adds contact information directly into your Salesforce account. Lusha will also auto-enrich your lead, contact, and company profiles to include phone, email, and other contact information, even with just a name. Salesforce users should contact Lusha directly for pricing information. Lusha also offers integrations through Zapier to connect to apps such as Gmail, HubSpot, and Mailchimp.
As a last resort, you could try cold calling by phone. This is probably the most depressing and soul destroying activity on the planet. Even if you get past the usual questions such as ‘If you’re selling something – I’m not interested’ and ‘How did you get my number?’ you need a really slick and professional script and the ability to recognize and avoid lonely old ladies who just want to interact with someone, anyone, in fact.
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