The sales lead component of D&B Hoovers includes information on over 120 million business records covering over 1,000 industries in 190 countries, making it more comprehensive than any other option on this list. It provides the most robust list segmentation capabilities and is ideal for fine-tuned searching within geographic territories. D&B Hoover also offers seamless lead integration with many CRMs, though they aren’t listed on the website.
D&B Hoovers offers the most advanced search features of any of the options we reviewed, allowing users to search by industry code, geographic location radius, and even variables like IPO status and underwriter. While the search interface is not as modern as other options, it provides the most filters to conduct detailed searches, and many of the other services depend on D&B to verify their contact information.
The internet has made it easier than ever for people involved in multilevel marketing (MLM) to find leads or people who might be interested in your product, service, or business. Instead of just reaching out to people you know or approaching strangers, you can create a website, build an email list, leverage social media, and develop referral programs to generate solid leads that can eventually translate to sales.
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Twitter offers a more automated means of lead capture. With a target web site, either your own or the ‘offer’ money site, you are in a position to write short articles or blogs and then post Tweets carrying links to these articles. Keep those down to about 10% of the total, linking the other 90% to interesting on-topic snippets elsewhere on the web. Then use a good scheduler to queue a week or two’s Tweets and then let it run on auto pilot.