One of the most powerful aspects of Sales Navigator for generating leads is the advanced search feature that allows you to filter profiles by industry, title, company, geographic location, and more. While the search capability is not as comprehensive as what you can do with D&B Hoovers, users can search the entire LinkedIn network to identify the leads that best fit their target customer and find decision-makers to connect with directly.
I’ve been using these leads for over 2 years now and have built large organizations. Not only are the leads of great quality but the support is excellent. I use a simple six-step process to train my team. When you have leads who are all looking to start a home-based business, this is a very simple and duplicatable process. Cal Faber Victoria B.C. Canada –
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Facebook used to be an easy source to tap into, but since they have formed a public company with shareholders who need to be kept happy, Facebook have changed their Terms of Service several times recently and have clamped down on a number of things that used to make lead generation relatively easy. They have discouraged siphoning off clients to external web sites and CPA offers, and have raised the cost of advertisements that do this. It remains a viable lead source however.