The kinds of leads that you are likely to get for free are ones that have been gathered in a scatterspray way – they could be poorly targeted, or in some cases even people who have not opted in at all. If you contact leads like this, then you will be putting your brand at risk, because you could end up in trouble with your web hosting provider, or the law, for unsolicited marketing. Alternatively, you could end up contacting  people who might otherwise have converted, but who come to view your brand as a spammer because of the way the initial contact was made.
Believe me, even though I'm a seasoned specialist with an unbeatable track record, I still have to fight every day to avoid being painted with the same brush as the scam artists out there. It's disheartening... And incredibly frustrating. Worst of all, it's more frustrating for the people who miss out on the "real deal." Like I have said before, the doubters and skeptics are stealing the dreams of those who want to succeed. I can help, but only if you'll let me. I'm not some "fly-by-night" story who got lucky but can't explain why. I've got a razor sharp grasp of leads — and a track record to prove it.

Networking, as it used to be called, is a pretty thankless task. The conventional approach to networking was to start with the network of friends and colleagues that you already have; friends and family, your existing clients, your contacts at the squash club and so on. Most people feel uncomfortable pitching to friends and family, unless you have an unbeatable idea or concept, but if that was the case, then lead generation would not be a problem

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