LinkedIn Sales Navigator is a subscription-based software tool designed to provide additional features to your LinkedIn account for $79.99 per month. Specifically, it includes advanced keyword and search filters to identify new leads and gives you the ability to import your existing contacts to use predictive search to identify similar prospects. This makes it ideal for B2B sales reps who want to make direct connections with decision-makers at their target companies.
Salesfully validates business and consumer email addresses, and offers a refund of the monthly subscription fee when incorrect information is provided. Unlike D&B Hoovers, Salesfully doesn’t continue to update information if it changes after your purchase, but does use a variety of public and proprietary databases to verify information on a regular basis.
The kinds of leads that you are likely to get for free are ones that have been gathered in a scatterspray way – they could be poorly targeted, or in some cases even people who have not opted in at all. If you contact leads like this, then you will be putting your brand at risk, because you could end up in trouble with your web hosting provider, or the law, for unsolicited marketing. Alternatively, you could end up contacting people who might otherwise have converted, but who come to view your brand as a spammer because of the way the initial contact was made.
Salesfully includes a good combination of overall value for the price and delivers reliable, high-quality leads. Their database includes over 200 million business and consumer leads, which are verified on a regular basis using a variety of public and business databases. Salesfully includes unlimited lead searches, and users are able to download leads, review past saved searches, and export the results to a CSV file.
As a last resort, you could try cold calling by phone. This is probably the most depressing and soul destroying activity on the planet. Even if you get past the usual questions such as ‘If you’re selling something – I’m not interested’ and ‘How did you get my number?’ you need a really slick and professional script and the ability to recognize and avoid lonely old ladies who just want to interact with someone, anyone, in fact.