Use a tool. You should not be explaining everything about your opportunity or whatever it is you have to sell over the phone, point them to a video, sizzle call, event in their area, anything but you try to explain it all over the phone. You can say “The first step to see if this is even a fit for you is to watch our short overview video at ________________”
“I was surfing last week and found your site. You were not on our recommended lead list but I thought I would give you a try on my own. Last time I broke ranks it was a waste of my time and money and quite a punishment. Purchased your leads last week just to see how they would worked out. I have been pleased enough to be back this week and I have recommended you to one other person so far. Another few weeks and then I might can present you to my upline and downline.”
Unlike the other options on this list, Lusha isn’t a searchable database. Rather, it gives users the ability to identify contact information for leads on social network sites like LinkedIn and Twitter. Lusha automatically opens when users are navigating a supported social network page, and provides phone and email contact information when available.
Facebook used to be an easy source to tap into, but since they have formed a public company with shareholders who need to be kept happy, Facebook have changed their Terms of Service several times recently and have clamped down on a number of things that used to make lead generation relatively easy. They have discouraged siphoning off clients to external web sites and CPA offers, and have raised the cost of advertisements that do this. It remains a viable lead source however.
Build an email list. There is a system for working with leads. The first step is getting them to be aware of and take an interest in what you have—by visiting your website, for example. The next best step is to ask your leads to sign up for your email list. You can get them to sign up by offering something for free, such as a report or something useful, from your website. For instance, if you're selling wellness products, then you might offer a guide to good-for-you ingredients or recipes. This will allow you to communicate with your prospects and provide valuable information related to your business and the general field that it's in, such as special sales, events, news, and research—and stay top-of-mind to your past, current, and possible future customers. Just be sure that you're following the laws and regulations regarding email marketing.
Then figure out where your target customers can be found—both physically and virtually. College students who need more income can be found on campus or on online forums or websites about learning to manage your money. Athletes and people who lead healthy lifestyles can be found at gyms and online groups or websites about running, yoga, healthy eating, and more.
With the perennial boom and bust cycle of the American job market, there are always going to be people who have decided that they’ve had enough and they want to strike out on their own, trying to be their own boss. These people, known as business opportunity buyers or simply opportunity leads are hungry for ideas and turn key businesses that they can buy into in order to create their own success.
UpLead is a real-time, verified, business-to-business (B2B) database with subscriptions starting at $79 per month for a single user to search for contacts and import them directly into many of the top small business CRMs. UpLead verifies contacts upon export, so users won’t end up with large lists of bounced emails or take a hit to their sender reputation due to bad email addresses. This makes it great for those looking for direct CRM import capability with verified leads.
Leads should come in the form of people that are likely to work with you. When you get leads for free, they may not be targeted. That’s okay though, you can target these people yourself, and it’s free to do if you’re willing to put some time into learning marketing. Don’t just get a logo slapped together and act like you’re an awesome company with all kinds of things you don’t really have in place. However, you can work with leads that you target by learning to make a splash in places like review websites and other places people read more about companies.