LinkedIn Sales Navigator is a subscription-based software tool designed to provide additional features to your LinkedIn account for $79.99 per month. Specifically, it includes advanced keyword and search filters to identify new leads and gives you the ability to import your existing contacts to use predictive search to identify similar prospects. This makes it ideal for B2B sales reps who want to make direct connections with decision-makers at their target companies.
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Before you start trying to generate more leads, make sure you know who you're trying to reach and where you might be able to find them—physically or virtually. First, identify the need or want that your product or service can address. For instance, joining your direct sales business can help a person fulfill a need for more income. Perhaps the wellness products you sell can help people meet their desire to stay healthy.
The main website a lot of people use when they are online is social media. These websites are where you can sit there and talk to anyone around the world that you know, and chances are that most people you know have an account on these kinds of things. You’ll want to make sure you do some looking into making a business account, because marketing through your personal profile may not do so well for you. Social media sites are free to use, but they also have ways you can pay for ads that go out to people.
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