Facebook used to be an easy source to tap into, but since they have formed a public company with shareholders who need to be kept happy, Facebook have changed their Terms of Service several times recently and have clamped down on a number of things that used to make lead generation relatively easy. They have discouraged siphoning off clients to external web sites and CPA offers, and have raised the cost of advertisements that do this. It remains a viable lead source however.
“I was surfing last week and found your site. You were not on our recommended lead list but I thought I would give you a try on my own. Last time I broke ranks it was a waste of my time and money and quite a punishment. Purchased your leads last week just to see how they would worked out. I have been pleased enough to be back this week and I have recommended you to one other person so far. Another few weeks and then I might can present you to my upline and downline.”