UpLead verifies leads at the time of purchase to make sure that every contact and email address you purchase is accurate. Users can search by individual contact or by company, and can then export results to a spreadsheet or send them directly to their CRM. This is supported by UpLead’s database of over 30 million contacts, built using both public and proprietary information sources.
The kinds of leads that you are likely to get for free are ones that have been gathered in a scatterspray way – they could be poorly targeted, or in some cases even people who have not opted in at all. If you contact leads like this, then you will be putting your brand at risk, because you could end up in trouble with your web hosting provider, or the law, for unsolicited marketing. Alternatively, you could end up contacting people who might otherwise have converted, but who come to view your brand as a spammer because of the way the initial contact was made.
One of the most powerful aspects of Sales Navigator for generating leads is the advanced search feature that allows you to filter profiles by industry, title, company, geographic location, and more. While the search capability is not as comprehensive as what you can do with D&B Hoovers, users can search the entire LinkedIn network to identify the leads that best fit their target customer and find decision-makers to connect with directly.