One of the unique features of Sales Navigator is that it allows users to directly contact prospects using LinkedIn’s InMail feature. This allows users to send messages to prospects they aren’t already connected to on LinkedIn and see when recipients have read their email. You’re allowed you to send 20 InMail messages per month to reach new prospects directly on LinkedIn. The Team plan allows you to send an additional 10 InMail messages per month.
UpLead is a real-time, verified, business-to-business (B2B) database with subscriptions starting at $79 per month for a single user to search for contacts and import them directly into many of the top small business CRMs. UpLead verifies contacts upon export, so users won’t end up with large lists of bounced emails or take a hit to their sender reputation due to bad email addresses. This makes it great for those looking for direct CRM import capability with verified leads.
Lusha is available for an additional cost as a Salesforce native app, which seamlessly adds contact information directly into your Salesforce account. Lusha will also auto-enrich your lead, contact, and company profiles to include phone, email, and other contact information, even with just a name. Salesforce users should contact Lusha directly for pricing information. Lusha also offers integrations through Zapier to connect to apps such as Gmail, HubSpot, and Mailchimp.
FindEmails is an email list service that allows users to buy business leads in the form of validated email lists starting at $19 per month for 500 credits. Users can create their own list criteria or purchase existing predefined lists. FindEmails is an affordable option for small businesses and is a good choice for those who need a no-frills way to buy business leads.
Pay Per Click or PPC can be very effective in the right hands. If you do it the wrong way it can be a fast track to financial ruin. Unlike Facebook Ads where you can see how effective your ads are within minutes, Google AdWords are much less responsive and you can use up a lot of cash before you hit the winning combination. Concentrate on being very focused and specific. If you are not, you will get lots of clicks on an ad which sounds right, but results in low conversion rates when people find that it’s not exactly what they are looking for.
“I was surfing last week and found your site. You were not on our recommended lead list but I thought I would give you a try on my own. Last time I broke ranks it was a waste of my time and money and quite a punishment. Purchased your leads last week just to see how they would worked out. I have been pleased enough to be back this week and I have recommended you to one other person so far. Another few weeks and then I might can present you to my upline and downline.”
Leads should come in the form of people that are likely to work with you. When you get leads for free, they may not be targeted. That’s okay though, you can target these people yourself, and it’s free to do if you’re willing to put some time into learning marketing. Don’t just get a logo slapped together and act like you’re an awesome company with all kinds of things you don’t really have in place. However, you can work with leads that you target by learning to make a splash in places like review websites and other places people read more about companies.