Yoli Review: By ExpertMLMReview

Prior to researching Yoli all I could think of is what kind of name is this? After doing my research all I can say is they seem to have done their homework on every aspect of their business besides their name. MLM startups are inherently risky, but in the case of Yoli I have a strong degree of confidence they’ll make it long term. Keep reading to find out why…

Yoli Blast Caps – more than a gimmick?

As with every review, we start with the product, because it is the easiest place to spot a scam. Every MLM must be grounded in a product of real consumer value or the opportunity will fail sooner or later. With Yoli, their Blast Caps product line reminds me of a lot of Agel’s suspension gel product line. While the products are very different the selling points are quite similar. In addition, both companies were first of their kind in their respective markets.


The Blast Cap concept is so simple you almost have to wonder why it took so long for somebody to think of it. Essentially what you have is a nutritional powder delivered in the form of a cap that is screwed onto re-usable bottles. Screw the Blast Cap on, push down to release the powder, then give it a shake and drink.

By using their unique Blast Cap delivery method, Yoli is able to accomplish a whole host of product benefits giving them an edge on the competition:

1. Reduces wasted plastic – good for the environment
2. Reduces shipping cost – good for keeping cost/pricing down and good for the environment
3. Maintains maximum nutritional potency – by eliminating the pasteurization and bottling process that kill the vast majority of nutritional value in functional beverage drinks
4. Elimination of preservatives, fillers and chemicals necessary in bottled beverages

The uniqueness of the Yoli Blast Cap concept gives the company a whole host of marketing angles. I’d have to say their marketing materials & website (with the exception of a couple cheesy videos) do a good job of exploiting the advantages inherent with their product line.

All in all I am impressed with what Yoli has brought to the table. They have an innovative concept, which gives them a striking advantage in a very large and growing industry. It seems they are positioned to become a long term company in the marketplace.

Yoli Hybrid Compensation Plan

The Yoli comp plan is not as earth shattering as they make it sound, but it is solid. The hybrid concept of combining a binary with uni-level by adding matching bonuses has been done plenty of times. What it differs is in how many ranks they have and by advancing these ranks they will potentially pay matching bonuses down 10 levels. I’ve never seen a company pay matching bonuses down this far, not to say it hasn’t been done, I’ve just not seen it before.


I like this comp plan. It utilizes the binary which can create synergy, momentum and team building. It also prevents binary free-loading through their carefully structured rank advancement levels. The most important part of the compensation plan is it only pays commissions on the movement of product.

There is another more subtle aspect that cannot be ignored. Because Yoli’s product cuts out so much waste in the production process, they are able to keep their product prices reasonable without cutting into distributor commissions. This is something heavily touted in one of the company’s videos titled “Competitive Price Points” and I don’t mean to simply sound like I’m just echoing their own marketing material but they are 100% correct on this point.

A bit about Yoli and their leadership…

As a startup company, there is not much track record to look at. It only makes sense then to look at the history and experience of the people behind the company. Yoli was started by 6 individuals who have verifiably and very impressive track records. Corey Citron, who is pretty much an icon in the world of online MLM, is their CMO. Along with the rest of the founders, Corey looks to lead the company from the perspective of having been in and knowing the needs of the field.

This “by distributors, for distributors” motto is important, it means that they are committed to the network marketing business model. It’s all too easy for corporate officers to get jealous when top distributors begin earning more than they do, let’s hope that the folks behind Yoli don’t forget what it’s like to be on the other side.

There are a lot of MLM companies that boast of having the best compensation plan…

There are a lot of MLM companies that boast of having a great product…

There are a few MLM companies that sell reasonably priced products…

There are hardly any that deliver on all three.


Yoli is one of the few startups that I would consider joining myself, that is if I wasn’t already committed elsewhere. If I gave out ratings, I’d give Yoli all 5 stars. No matter what I say, you must be sold 100% yourself, your friends and associates are not going to care what I think. As good of a network marketing opportunity as I think Yoli is, it won’t be easy. If you decide to get started, give it a year of committed diligence or don’t give it a day.

Yours in Success,

Shawn Cornett

If you have comments, questions and/or additions to our Yoli review, please post them below.

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