Gano Excel is one of the hotter MLM companies of late and for good reason. They have a simple, highly consumable and affordable product line. This is a rare combination… perfect for network marketing. Of course there is more to a company than its product; they must also have a legal and lucrative compensation plan. Let’s take a closer look into all these areas.
Ganoderma, the power behind GanoCafe
The entire product line that Gano Excel offers is based around a species of red mushrooms called Ganoderma Lucidum, which is an herb having a long list of healthy attributes. These attributes have been heavily studied across the globe by institutions under a clinical environment so we are not talking about snake oil here.
Gano has a very diverse product line spanning from supplements and beverages to personal care and household cleaners, but the flagship product that leads the company in sales and is most often reference by distributors is their line of health coffees called GanoCafe that contain the medicinal perks of Ganoderma.
Coffee has several characteristics that make it a great product for network marketing.
- People already drink coffee – you don’t need to convince people to use the product
- It is very unique in the marketplace – who knew coffee could be healthy?
- It is highly consumable – people who drink coffee do so daily
- It is addictive – people who take vitamins often forget to take them daily, but very few coffee drinkers I know forget to have their morning cup
- It is much cheaper than most traditional network marketing products – you won’t be asking people to shell out an additional $100 a month for a product they’re not sure they need in the first place
I really do love the idea of coffee as a network marketing product, but it is not without its own share of challenges. While it is a great concept to show people how to turn what is widely known to be an unhealthy habit into a healthy one, doing so means changing habits that a lot of people are rather attached to.
I am a coffee drinker myself and I have to say that I’m rather partial to my Panera hazelnut and Kaldi’s highlander grog. I have not tried GanoCafe coffee (although I do plan on it), so I can’t speak to the taste, but I know that people can be fickle so don’t expect every coffee drinker to be an easy convert.
I don’t know much about the other products because not one of the Gano Excel distributors I know has ever mentioned them. I see the expanding product line around Ganoderma as an avenue to raise the average order and consumption of consumers who are initially sold on the coffee.
Gano Excel compensation plan
The comp plan is a basic binary that pays up to 20% on volume in the lower volume (pay) leg. Outside of the binary there are four other ways to earn income, direct commissions, fast start bonuses, matching bonuses and bonus pools.
All the characteristics of this compensation plan are very common, which is not a knock against the company. All too often it is the MLM scam that spends 90% of their sales pitch talking compensation plan and how theirs is patented worldwide and the best ever in the universe. This is typically something you want to stay away from.
One thing I really like about the Gano Excel compensation plan is that it guarantees a minimum of 50% payout to the field. Because a binary compensation plan fluctuates on how much it pays out (oftentimes favoring the company), the 50% mark is achieved by adjusting the matching bonus payout percentage, which means some months the matching bonus could be greater than others.
My take on this compensation plan is simple. It is both fair, legal and the 50% minimum payout addresses the number one concern I have about every binary plan.
Gano Excel, a deeper look at the company
Gano Excel USA has an A+ rating with the BBB (http://www.la.bbb.org/Business-Report/Gano-Excel-USA-Inc-13201424) and is also a member of the DSA (http://www.dsa.org/forms/CompanyFormPublicMembers/view?id=7F300001BDF), which are both very good signs that point to the stability and legitimacy of the company.
The company was started in Malaysia back in 1995 and currently does business in more than 60 countries with a vision to achieve distribution in 100 countries by the end of 1020. Gano obviously has staying power and has achieved the kind of worldwide growth and distribution most MLM companies only dream of.
Gano Excel Competition
Organo Gold is the only other major network marketing company competing in the healthy coffee arena. By all accounts Organo Gold looks to also be a very legit company. They have a similar healthy coffee product utilizing Ganoderma that we may review very soon. The simple downside to Organo Gold is the lack of an established history and only being operational in the United States.
Gano Excel parting thoughts…
I personally believe Gano Excel as an MLM opportunity is well above average. They have an established track record of 15 years, operate in more than 60 countries, a fair/legal compensation plan and a product that is perfect for network marketing.
While all these things point to a good opportunity, my recommendation is to do your own research! Go in with your eyes wide open. Don’t get sucked into making an emotional snap decision based on an exciting opportunity meeting. Be sure you are willing to put your reputation on the line for Gano Excel and GanoCafe. If you do make the decision to join, give it a year… or don’t give it a day!
Please share your opinions, thoughts and experiences regarding Gano Excel and/or this review using our comments section below…